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Facebook Goes All Meta | Webdesigner Depot Webdesigner Depot » Blog Archive

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It’s almost Halloween, so we were all expecting the odd scare, but little could have prepared us for the blood-chilling horror of Facebook CEO Mark Zuckerberg ‘acting’ amazed in front of a green-screened mockup of The Metaverse, during his keynote at the company’s Connect event.

Zuckerberg — or The Zuckster, as I imagine he introduces himself when arriving uninvited to your birthday drinks — was in the process of announcing that the company formally known as Facebook would from now on be known simply as Meta.

Facebook, the social network, will remain Facebook, but it will be one product among many. Or, as The Zuckster clearly hopes, one among all.

Meta logo reveal.

With the new name comes a new visual identity, one so bland that I need to go full-on Clockwork Orange just to critique it. Eyes pinned open, you’ll see an elongated infinity wave in an inoffensive tech-blue gradient and a generic geometric sans logotype. You could throw $5 at a sweat-shop style freelance site and receive a more ambitious, inspiring design than this. It is utterly bland.

If I try really, really hard to find something wrong, I might suggest the M feels a little too large, the single-story a is a little too open compared to the spacing elsewhere, and the wave is a little unbalanced and a little too small. But that is being super-picky because just as there’s little to get excited about, there’s little to be offended by either. It’s a logo fit to adorn a mid-range domestic router.

The Zuckster’s faith in himself as a positive brand ambassador means that he takes full credit for the new direction. The small team involved was reportedly required to sign extensive NDAs, and there’s no credit being given to any external agency.

Of course, it’s very easy to point out what Meta (née Facebook) gets wrong. What it doesn’t get wrong is making money. And this is a sensible business decision from a company that has watched Google extricate itself from algorithm-related ethics allegations with its Alphabet rebrand.

Leaked internal research suggests that Facebook is extremely concerned about its ability to maintain its position in the social media landscape. The app is in sharp decline. It’s no longer the most installed app, and even for those who still have an account, it’s used weekly rather than hourly. Most worrying of all, the average age of its userbase is steadily increasing.

Strategically, it’s a good design direction for Facebook. The most significant benefit is that absolutely none of the insidious, anti-democratic crimes that Facebook has been accused of can be associated with Meta; Meta is a blank slate.

In a press release that echoed The Zuckster’s keynote, Meta notes that it will begin trading under the stock ticker MVRS from December 1, staking a claim as the Metaverse business entity.

The Metaverse — and let’s be clear, this is not The Zuckster’s concept — is a so far ill-defined collection of ideas that will potentially coalesce over the next few years into some form of virtual reality web. It’s almost as if someone over at Facebook HQ said, “If only we could name ourselves ‘Inter,’ then we’d own the whole Internet!” And everyone cheered.

So yes, there is the sickening reality that we’re going to spend the rest of our careers trying to find a less tainted name for metadata. But that’s nothing to the amount of time we’ll devote explaining to future generations that Meta is not The Metaverse.

From now on, I’ll be referring to all Web 3.0 as the Geoverse and see if I can’t revive the fortunes of Geocities. Ah, now there’s a social network worth raising from the dead. Happy Halloween.



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Facebook Plans To Rebrand; Good Luck With That! – PRINT Magazine

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First reported by The Verge late last night, news came that Facebook plans to undergo a rebrand and will rename the company.

Of course, that doesn’t mean Facebook itself will rebrand, as all of their products—Facebook, Instagram, WhatsApp, and Oculus—will likely be housed under the same umbrella brand name. The name could potentially be announced this October 28th at Facebook’s annual Connect Conference by CEO and Brent Spiner sunscreen enthusiast Mark Zuckerberg, but it could also come in the next few days.

While the new name is currently under wraps, some insiders speculate it will be Horizon, as the proposed virtual reality edition of Facebook goes by the same title.

And that’s really where the toxic, embattled brand is heading. Zuckerberg has made it clear that he sees the metaverse—a shared VR sandbox where folks from all over the world can interact with one another over the internet—as the company’s future. He wants to reposition Facebook not just as a social media hub, but a seemingly life-like digital playground a-la Roblox where you will also definitely get advertised to.

It’s no secret that Facebook has been having a no-good terrible few weeks—actually, years—in the press, what with the recent global blackout and the damning accounts from whistleblowers Frances Haugen and Sophie Zhang reporting, among other things, that it lets authoritarian regimes manipulate their country’s political discourse, knowingly finesses its social algorithms to spread misinformation and hate speech, and is pretty bad for teenage girls and their mental health. I don’t know if Mark Zuckerberg has moved into that aloof billionaire or CEO Howard Hughes phase where he’s storing his urine in mason jars, but he’s almost certainly walking around Willow Village in some clunky-ass VR hardware.

This is to say that I’m not so sure a name change is really going to fix things or make consumers feel all that different about your brand. Facebook will still be Facebook, and it doesn’t seem like the company has any plans to fix the festering rot. I’d also hate to be the branding agency working on this or even one of the freelancers taking some slightly visionary word with oblique underpinnings and running it through some geometric sans serif vomit machine.

While Facebook didn’t bring me on for the brainstorming name jamboree (I’m available!), let me armchair quarterback just a few:

Nicey-nicebook

Marky Mark & The Fascist Bunch

I Am Weed

Aunt Patty’s Spicey Takes

House of Ben Shapiro Hyperlinks

Lawnmower Man Google Glass Emporium

FacepornbookHub

Bad Social Media Friend

Does the COVID Vaccine Work?

JFC My Aunt Patty is Racist

Smoking Meats

All Thumbs, This Guy!

I Only Use This For Marketplace

Gabagool

No, I didn’t unfollow you, Aunt Patty; please pass the turkey.

How do you do, fellow TikTokers?

Anywho, let this be a lesson to you all. You can sow division, traffic in hate speech, and spread misinformation while having a couple of folks in Congress grill you, and you don’t have to do a damn thing, but maybe-kinda-sorta change your name, and, voila, everything is fine! Watch this space as I’m sure we’ll spill some digital ink about the name/look/logotype with some not-so-thinly veiled critique of a product that should go away but never will.

Also, here are some instructions on deleting your Facebook account, and don’t forget to follow PRINT on Facebook!

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100 Music Banner Templates Design For Facebook Download In PSD Files |English| |Photoshop Tutorial|



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Hello Everyone, In this Photoshop Tutorial, I will show you Business Facebook cover photo design Photoshop Tutorial. (Instagram Facebook Ad Banner).

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