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5 Tips for Designing Great Website Navigation

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Navigation is one of the most essential elements of a website. 

It provides a high-level overview of what visitors will find there (which also happens to be good for SEO). It helps visitors orient themselves so they can get around the site quickly. Plus, it enables them to take quick action like visiting their cart or searching the site.

As a web designer, you have to make sure the website navigation is designed so that visitors can get the most from it. 

Today, we’re going to look at five things to keep in mind when you’re designing website navigation. We’ll include examples from BeTheme so you can see what these best practices look like.

 

How to Design Great Website Navigation (With Examples)

It’s easy to take the website navigation for granted. So long as it appears at the top of the site, contains the links to your most important pages, and is uncluttered, that’s all you need to worry about as a designer. Right? 

Not really. 

Because navigation has such an important job to play, it has to be designed with care. Here’s what you need to know:

Tip #1: Make the Logo Prominent 

The logo is essentially the digital face of a company. Not only does it represent them on their website, but it also represents them on other platforms — social media, online forums, email signatures, and so on. 

Because of this, the logo plays a vital role in building brand recognition, trust, and loyalty. 

To maximize the brand-building powers of the logo, it needs to be correctly placed, sized, and spaced in the header of the website. Here are some general rules to follow: 

1. Link: Link the logo to the Home page.

2. Placement: Place it in the top-left corner whenever possible (according to research from NNG). If you want to place it in the center, make sure there’s a Home link in the top-left corner.

The BeBaker 3 pre-built site uses this alternative logo placement:

3. Size: Size it so that every detail is easy to see and read. The ideal sizes are 250px x 100px for rectangular logos and 160px x 160px for square ones, though it all depends on how much room you want to give your navigation links to breathe.

For instance, the BeDentist 4 logo is 166px x 60px: 

Making the logo any bigger than that without increasing the font size of the header would create too much space around the navigation. So, it’s a bit of a game of balance. If you go with a bigger logo, make sure it doesn’t create so much space that your links drown in it.

Tip #2: Make the Header Sticky

Websites often have a lot to share with visitors. So as not to overwhelm them with content that reads like pages from a book or magazine, we design them in sections and with plentiful white space in between.   

As such, web pages can grow quite long.

That’s not the problem, though. So long as the information shared is relevant, visitors will gladly comb through it. The issue is the effort required to scroll back to the top when they’re done — especially if they’re viewing the site on a smartphone.

The sticky header offers a solution to this problem. It doesn’t just stick to the top of the page, either. Watch how the title on the BePizza 5 one-page site transforms: 

As the visitor scrolls down the page, the uniquely designed navigation bar shrinks up. Although it’s much smaller, it’s still usable. 

As an alternative, you can use sticky left-aligned navigation as the Cottage 2 pre-built site does:

The logo is still in a good spot, the navigation links remain visible at all times, and it doesn’t take away too much space from the main content. 

Tip #3: Highlight the Current Page the Visitor Is On 

Even if you’re designing a smaller website, it’s always helpful to let visitors know what page they’re looking at. 

The top of the page may provide clues as to where they are, but a visible marker in the navigation would offer a quicker reference point. And the more quickly they figure out where they are, the faster they can visit unexplored areas of the site. 

There are several ways to highlight a visitor’s location in the navigation. It depends on what your branding and design style calls for. 

With BeTheme, you have plenty of options. For instance, you can see here in the Be Ebook 3 navigation that the text color changes from black to blue for the current page: 

Another way to add a subtle highlight to the navigation would be to place a colored line beneath the current page. 

The Nursing Home pre-built site, on the other hand, uses a more prominent highlight style: 

 

For a site targeted at older users, placing a block of color around the current page links makes a lot of sense as it’ll be impossible to miss. 

Tip #4: Only Use Recognizable Icons

Iconography can be a useful element in web design. Usually, we pair it with text labels to visually communicate or explain what the particular point is about. However, we can also use icons as standalone elements in place of text labels. 

Designers have to be careful when using standalone icons in the navigation, though. There are only a couple dozen icons that are universally recognizable — most of which have no place in the navigation. 

The ones you can place up there can more or less be found in the BeDietShop pre-built site: 

There are four navigation icons here: 

  • User profile for account settings
  • Heart for likes or favorites
  • Shopping bag for the cart/bag page
  • Magnifying glass for search

There are some other icons you use in the navigation, but they tend to be on more specialized sites (like ecommerce and international).

Icons can provide a tremendous navigational shortcut. Just be careful which ones you use. If the majority, if not all, of your visitors, know what they are, it could make your navigation harder to use.

Tip #5: Organize Mega Menus, So They’re Easy to Peruse

Larger websites, in general, can take some time to organize. The website navigation needs to reflect this careful system of organization, too. 

The mega menu has long been the navigation design used on websites with more than a dozen links and numerous levels of pages. And it’s effective, just so long as it’s well-organized. 

To organize a mega menu, you can use design tactics similar to the ones you’d use to organize your web pages: 

  • Bolded headers 
  • Columns for related pages
  • Images to highlight important pages

You can see some of these tactics used in the Betheme Store mega menu:

The headers and columns make it easier for visitors to scan through the various categories and pages available. 

If a mega menu feels too cumbersome for your site, that’s okay. Websites with thousands of pages might be difficult to keep organized, even with a mega menu structure. 

As an alternative, you can design a more traditional single-level navigation and then turn the search page into a navigational tool through the use of filters and sorting as BeClothingstore does: 

 

This type of website “navigation” can reduce the overwhelm or anxiety people feel when too many options are displayed at once. 

 

Make Navigation Work for Your Visitors with BeTheme

Without website navigation, visitors would have a lot of work to find pathways to the other information and conversion points on your site. That said, putting a row of navigation links at the top (or on the side) of your site isn’t enough. 

Take time to design your navigation so that it improves the discovery of your content and speeds up visitor movement around your site. 

The easiest way to get great-looking and highly usable navigation up and running is to start with one of BeTheme’s pre-built sites. Not only are they built using the best practices mentioned above, but they’re also customizable, so you can mix-and-match styles and make them totally your own!

 

This is a sponsored post on behalf of BeTheme

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Anak Is Designing a New Future For Biodiversity – PRINT Magazine

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To combat the branding issue that the concept of biodiversity faces, design studio Anak created the visual identity for Mandai with this very fact in mind. Reframing the thought that biodiversity only includes animals into a word encapsulating humans was the driving force behind this rebrand. The visual cues for the zoo are now joyful, colorful, and whimsical yet still showcase the urgency of wildlife preservation and education. This seemingly difficult task was created through beautifully illustrated scenes, natural colors, and approachable typography. 


Mandai set upon its transformation from one of the best zoos in the world to a 300-acre nature reserve that encompasses five wildlife parks, an eco-resort, a highly active nature and conservation foundation, and zoological hubs across the world.

Rebuilding the brand from ground-up, the Anak team reframed the design language of conservation as joyful, achievable and powerful. Ensuring that every decision, from organisational change to typography and tone-of-voice was guided by a simple rule: the understanding that wildlife, humans, and nature are simply equal.

Hanyi Lee, Creative Partner, Anak said: “Placing humans and animals on equal footing allowed us to transform the way we see life around us. We looked globally at what other brands were doing to really find a positioning for Mandai that was unique, and we found that Mandai was truly incomparable – from the location, to the unique tropicality of the jungle, and the offerings that Mandai has.”

The core brand idea of ‘Come to Life’ represents Mandai’s invitation to all to be revived in nature, and a rallying call to act for biodiversity. By shifting perspectives to include not just humans, but all creatures, the new brand demolishes the mental barriers that segregate us from nature, while bringing light to the critical issues of conservation and biodiversity.

The brand system was inspired by Mandai itself. As a pioneer of the open zoo concept, where cageless habitats create the most naturalistic environment for both humans and wildlife, Mandai has long been renowned for its immersive beauty. Built on the idea of coming closer to nature, everything in the brand draws you towards Mandai’s captivating

world – from colours, and photography, to a tropical frame composed of three graphic leaves. Drawn from native flora, the graphic device beckons you to peer through the foliage of Mandai’s unique equatorial jungle to discover the wonders of wildlife and beyond.  

The custom typeface was developed in partnership with Colophon Foundry and to capture the lush, tropical beauty of Mandai’s natural environment, Anak worked closely with Mandai’s horticultural and live sciences team, and the Bali-based illustrator Stevie Anderson to create a library of over 800 individual elements depicting the flora and fauna of Mandai. 

These elements can come together in vibrant tapestries of nature and wildlife, or further adapted to a variety of visual applications for each park.  

“Biodiversity has a branding problem, so while we’re very aware that nature is in crisis, it’s often viewed as too demanding or inaccessible to solve. Knowing this, we embarked on a journey to restore the connection between humans and nature with Mandai through the creation of a design playbook for biodiversity rooted in a simple yet urgent exhortation: Come to life,” Lee added.

Mural Street by Asylab

Project Credits

Anak

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Designing Rage! – PRINT Magazine

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A perfect visual idea:

The Daily Heller‘s unofficial, unsolicited award for the most effective visual concept I have ever seen for a magazine, book or record cover, poster or brochure, goes to The Guardian Weekly for its May 2019 issue “Age of Rage,” designed by Tomato Košir.

I asked Košir to calmly explain how the cover was conceived.

“I was approached by Chris Clarke and Steven Gregor, designer,” to create this topical supplement, he says. “The subject was ‘anger,’ and the brief was very straightforward: to communicate it in the broadest possible sense since the whole supplement is devoted to the subject on different levels. I sent them the first proposal titled ‘Anger,’ and explained my wish that they send me the last version of [the magazine’s] Page 3, since it was important that the illusion [of the crumpled page be] as real as possible. It was accepted only with a correction of color.”

“I must admit I was skeptical, since crumpled white paper gives a higher contrast modulation and the uncoated Guardian Weekly‘s paper has its limits of color spectrum, he notes. “There is a fine margin whenever we can achieve the full suspense with this idea, and details like that are crucial. Also, I had to print the cover in the highest possible resolution so we wouldn’t get a moire. Since that was only possible to achieve on bulky photo paper, the crumpling had to be done less spontaneous and in a more controlled way.”

“After the title was change to Age of Rage, I had only two remaining tasks,” Košir explains. “One, to get the proper balance of legibility and crumples that would still convey rage without reading the title and with as much of Page 3 to remain seen. Two, build the best possible composite of vectors and ultra-resolution photo so we would get as little rasterized text as possible. This was crucial to the the final outcome.”

Pisses me off, that it went through without a hitch. I’d never get that accomplished. Damn it!

Credits: Chris Clarke, deputy creative director at Guardian News & Media, and Steven Gregor, designer

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LEAFLET DESIGNING (Adobe InDesign) in Hindi | Adobe InDesign Tutorials | Graphics Mentor



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12X36 FREE DOWNLOAD | WEDDING ALBUM DESIGNING SHEETS | 2021 | Download Link In Description



Wedding Album Background use in Adobe photoshop | Wedding Album design2021 Don’t forget to – LIKE | SHARE | COMMENT | SUBSCRIBE Plz …

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